About Us

A 100% Kiwi-owned and operated business, we’re committed to providing outstanding service.

Natural Sugars was founded in 2009. We saw a gap in the New Zealand market for a commodity specialist to provide a high level of customer service by way of market information, logistical excellence, strong relationships, added value strategic alliances and flexibility.

We sell commodities therefore our innovation has to come from our people and our service. Our mission is to add and maximise value every day in the food and beverage space by employing and retaining entrepreneurial, proactive and passionate people who are specialists in their field. We believe our sales and logistics functions would be hard to be matched anywhere in the industry.


Natural Sugars is committed to delivering sustainable outcomes through our sourcing and supply chain. Being a commodity specialist means we can influence these outcomes in a variety of ways. ​

Our three key sustainability initiatives focus on:​

• Promoting environmental sustainability in a culturally sensitive way - Kaitiakitanga​

• Reducing GHG & achieving net carbon zero emissions in our operations through energy efficient systems and technologies​

• Conserving natural resources by sourcing  raw materials that are local (where available), sustainable and ethical. ​

To help us drive this agenda, Natural Sugars is a member of the Vive Sustainability Supply Programme – a programme to help us continually improve our sustainability goals. Being a part of Vive also help us actively encourage our suppliers and partners to participate in key sustainability initiatives.​